In 2002, Adam Elliott walked away from a highly successful corporate career to “support the entrepreneurial habit.” He Co-founded Northfield-based ID Insight, which combines data, analytics and risk management to mitigate identify fraud around the world.

Hear the story of how they got their first huge corporate client as two person startup and had to scramble to come up with their solution in only 6 weeks. Learn why he had such a tough time raising angel money (hint, it wasn’t because there weren’t potential investors) and what you should know before taking outside investment.

Previous Executable interviews:

• Executable #3: Duane Crandall, CEO, Knowledge Marketing
• Executable #2: Matt Meents, CEO, Reside
• Executable #1: Phil Soran, CEO, Compellent

About Executable #3:

Internet entrepreneur Duane Crandall experienced two consecutive failed ventures before finding his sweet-spot with SaaS email marketing and analytics business Knowledge Marketing.

Hear the journey of how almost ran out of cash early on with Knowledge Marketing but eventually worked through it to build a $5 million company with 28 employees, serving corporate clients such as HP, Great Clips, and TCF Bank.  Learn why he’s leery of taking VC money and something every web entrepreneur should realize before they start thinking they’re the next big thing.

Previous Executable interviews include: Matt Meents, CEO of Reside & Phil Soran, CEO at Compellent.

*Special thanks to Stemmler Productions for the video editing services.

About Executable #2:

Reside Co-founder and CEO Matt Meents got his entrepreneurial start by promising a custom application to a real estate company that he quickly learned he could never deliver on as promised.

Hear the journey of how almost ran out of cash early on in his venture but eventually worked through it, raised money, and has since grown his enterprise cloud consulting company to 40 employees.

Learn how he worked through that ugly period when sales plateaued and how one book changed it all for him by telling him that he was his own bottleneck.

Previous Executable: Phil Soran, CEO, Compellent

*Special thanks to Stemmler Productions for the video production services.

About Executable #1:

Hear how Phil Soran, current Founder and CEO of  Compellent, walked away from his job at IBM selling storage systems to launch his first startup Xiotech.

Together with friends, Phil managed to convince early investors to back the venture (with no product) and build Xiotech for 5 years before selling the company to Seagate in 1999 $360m. In this interview, Phil discusses how he convinced those first investors, acquired the first customer and talks about the experience of selling to a big company — which would set the stage for  his second startup and MHTA member company Compellent.

*Special thanks to Stemmler Productions for the video production services