Digital Marketing Specialist

Job Description

Are you a data-driven individual who loves tackling problems and developing creative, strategic solutions? We have the job for you. This role will build email and advertising campaigns based on data and ROI. The ideal candidate will be a self-starter with a high attention to detail and a pragmatic approach.

Primary Responsibilities:

Email Marketing

  • Concepts and executes weekly batch and blast emails based on marketing calendar events
  • Segment lists based on behaviors like past email engagement and website interactions
  • Maintain existing automated email campaign components such as graphics, coupon codes and segmentation
  • Develop & launch new automated email campaigns based on shopping behavior as well as continually optimize existing
  • Customize content using dynamic fields based on customer group behavior

List Management & Segmentation

  • Define audiences and build segmentation and engagement plans around key customer segments
  • Coordinate automated and daily emails to ensure optimal customer experience

Optimization

  • Monitor weekly campaign marketing reports and regularly analyze performance metrics including: delivery, open-rates, click-rates, conversion-rates
  • Monitor performance and maintain on-site acquisition modal for optimal list growth
  • Develop testing plans to improve email performance metrics
  • Analyze and report email performance against revenue goals

Paid Search/Advertising

  • Monitor daily campaign performance for paid advertising accounts, including Google AdWords and Bing
  • Create and implement new campaigns based on product offering and promotions
  • Optimize advertising spending based on analysis of performance
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Categories

Location

Golden Valley

How to Apply

Drop a line to Ann, our Human Resources Manager: jobs@bulkreefsupply.com

Job Type

Full-time

Role

Marketing