Curation Station hopes to streamline businesses’ use of social media

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By Arundhati Parmar, Finance and Commerce

“Local developers of a new Web-based tool believe they have come up with one that will make the lives of corporate marketers and public affairs executives much easier.

Launched in late January, Curation Station LLC aims to automate the process of gathering and distributing social media content whether it is blogs, online video and audio, photos, Twitter feeds or just plain old news. Curation Station — the product and the company share the same name — was founded by some employees at Hello Viking, a Minneapolis marketing agency. Hello Viking is a reseller of Curation Station, which currently has a couple of customers using its product.”

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