Comments on: Target to offer virtual gift cards stored on cell phones http://tech.mn/news/2010/02/08/target-to-offer-virtual-gift-cards-stored-on-cell-phones/ Local news, analysis and resources for the benefit of Minnesota’s high tech startup community. Tue, 07 Sep 2010 22:02:16 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Casey Allen http://tech.mn/news/2010/02/08/target-to-offer-virtual-gift-cards-stored-on-cell-phones/comment-page-1/#comment-103 Casey Allen Wed, 10 Feb 2010 20:28:00 +0000 http://tech.mn/?p=1589#comment-103 Target gets pretty geeky with their gift cards. If you want to sell a gift card shaped like a duck, or sell one with a whistle attached, or with a stick of gum included, you'll have to talk to Target's lawyers. They've patented a ton of wacky stuff, including using a CD as a gift card. Not a bad ROI coming from their gift card department, I guess. If they actually patented this barcode method (doubtful) then it would be an epic win indeed. Target gets pretty geeky with their gift cards. If you want to sell a gift card shaped like a duck, or sell one with a whistle attached, or with a stick of gum included, you’ll have to talk to Target’s lawyers. They’ve patented a ton of wacky stuff, including using a CD as a gift card.

Not a bad ROI coming from their gift card department, I guess.

If they actually patented this barcode method (doubtful) then it would be an epic win indeed.

]]>