Geek Chic – Robert Stephens/Geeksquad

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By Jackie Crosby, Star Tribune

Robert Stephens recalls with precision the night he signed the deal that would put his sassy start-up, Geek Squad, under the massive corporate umbrella of Best Buy. Parked in an alley outside the lawyers’ office in downtown Minneapolis, Stephens and his mentor, Platinum Group founder Dean Bachelor, toasted the future with a $400 bottle of champagne. It was October 2002, and Stephens, then 33, was plotting the new heights to which he could take Geek Squad, the computer repair company he had started in college. “I felt like a fighter pilot stuck in a crop duster,” Stephens said. “I couldn’t wait to get to Best Buy and learn how to take off in a Boeing 777.”

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