7 Deadly Sins that Kill Companies – Part 3: Adaptability

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By Marti Nyman, Think.Act.Grow

“We continue our series on the 7 deadly sins that kill companies (existing and startups alike) and today’s installment brings us to the oft-misunderstood notion of adaptability. In this context, I describe adaptability as the attribute of companies, big and small, to be able to quickly and effectively adapt to the circumstances surrounding their business.

This attribute is almost universal in its applicability – knowing that change is inevitable and ongoing, it would logically follow that great companies are the ones who know how to deal with this on a regular, productive and ongoing basis.”

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