7 Deadly Sins that Kill Companies – Part 4: Dogma

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By Marti Nyman, Think.Act.Grow

“So far we’ve covered the first three deadly sins that kill companies – communication, ego and lack of agility. Today I introduce our fourth installment in the series by introducing an elusive and completely misunderstood killer called “dogma”.

The definition of dogma that I’ll use for this context is this – dogma is any belief that is stubbornly held onto despite facts and data to the contrary.

But how does this really kill companies?”

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