DoApp Wants to Dominate Mobile Apps for Local Media



By Mark Glaser, PBS Mediashift

“The buzz surrounding mobile and tablet apps is deafening. Media companies of all sizes are considering how mobile apps might help a hurting bottom line, leading them to consider mobile ads or paid apps. The We Media folks even threw a one-day Tablet Throwdown so media companies could show off their iPad apps and talk about possible business models.

But what’s a local media outlet to do? Apps are costly to create, and you need to make them for iPhones, iPads, Android, Blackberry and more.  Into that void step the folks at DoApp, a self-funded startup in Minneapolis that has transformed itself from a utility and game app maker into a partner with local TV and newspaper outlets who want news apps.”

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