Digital River launches SocialStream to create and manage e-store promotions

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Digital River introduces SocialStream, an innovative new social media toolset powered by its global e-commerce solutions. Using SocialStream, online brand and product marketers can easily launch and manage e-store promotions over multiple Facebook and Twitter accounts while capturing resulting sales metrics.

Digital River SocialStream can generate campaign reports that show customer activity, including unique clicks, conversions and revenue generated. Marketers can also track average order value and revenue per visitor, revenue generated per follower, number of click-throughs and total sales generated, among other metrics.”

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