Star Tribune adds Groupon-like deals through new “STeal” site

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By Dave Brauer, MinnPost

“The Star Tribune is now aping Groupon — the online “deal a day” that delivers advertisers flash mobs of discount-seeking customers.

On Thursday, startribune.com unveiled its first STeal. Executive Director of digital Jason Erdahl isn’t coy about how much cash the online coupons should generate: $40,000 to $50,000 a month, or around half a million dollars a year.”

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