MixMobi chosen as mobile coupon partner for Amdocs

by Mike Bollinger

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MixMobi, a technology platform that allows retailers to easily create mobile coupons and offers, announced this week a partnership with Amdocs, a $3 billion global telecommunications services provider.

Amdocs, which operates in 60 countries, develops and implements business- and operational-support systems surrounding “customer experience” touch points (billing, CRM, ordering, digital content delivery, etc.) for global companies.  MixMobi will be the mobile coupon partner for a new mobile developers’ “hub” being created by Amdocs.  The Hub will reportedly allow developers to write their applications once and deploy them on over 700 devices, as well as access in-app carrier monetization, meaning that application developers will have the ability to sell products through their apps but the billing will be passed on to the customer via the customer’s mobile phone bill.

“We were pleased when Amdocs told us after reviewing all mobile offer options, ours was the choice for their new mobile developer platform.  On top of  MixMobi’s internationalization-ready features, Amdocs was impressed with MixMobi’s B2B potential,” said Lisa Foote, Co-founder of MixMobi.  “Amdocs will give MixMobi unparalleled exposure to developers in 60 countries.”

The Amdocs partnership is just one of many recent forward developments for this Minnesota startup; in addition to powering mobile polling services for Minnesota Gubernatorial Debate by BringMeTheNews last week, the company has been featured extensively in Mobile Web Design for Dummies, a new book published last week by Wiley & Sons.  MixMobi will also be providing mobile marketing support to major brands like Google,  Walmart, Nike, Pepsi and Sony at the upcoming 2010 Shopper Marketing EXPO in Chicago on Oct 6-7.

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