“The great challenge of the Internet is coping with information overload. Never in human experience has so much information been available so effortlessly. The phones we carry in our pockets and purses are actually mini-computers with processing power that mainframe engineers of earlier generations could only dream of.
They link us to a web containing more than 125 million active sites and more than 25 billion pages of information. Meanwhile, companies are becoming publishers, offering their own branded content directly to consumers.”