At Fair Isaac, they know what you’ll buy



By Kara McGuire, Star Tribune

Fair Isaac is using behind-the-scenes mathematical formulas like the ones that drive its flagship credit scoring product, the FICO score, to help retailers tailor offers for the right customers at the right time.

Using millions of pieces of data, such as a customer’s past purchase behavior, Fair Isaac’s product predicts what a customer might buy next. Then retailers can create personalized deals for their customers that — they hope — increase sales and cultivate loyalty.”

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