W3i’s New Mobile Platform Rewards Users for Installing Apps



By Sarah Perez, Read Write Web

“App recommendation service W3i has just launched a new platform which targets mobile, to complement its existing PC and Web application recommendation services. The obtusely named W3i “Ad-Funded Payment Platform,” aims to help developers achieve both their discovery and monetization goals, the company says.

To do so, it will reward users with virtual currency within free mobile applications for installing apps from W3i’s advertisers (i.e., other developers). At present, the platform focuses on iPhone, iPod Touch and iPad apps only.”

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