Executable #4: Adam Elliott, CEO, ID Insight

by Casey Allen


In 2002, Adam Elliott walked away from a highly successful corporate career to “support the entrepreneurial habit.” He Co-founded Northfield-based ID Insight, which combines data, analytics and risk management to mitigate identify fraud around the world.

Hear the story of how they got their first huge corporate client as two person startup and had to scramble to come up with their solution in only 6 weeks. Learn why he had such a tough time raising angel money (hint, it wasn’t because there weren’t potential investors) and what you should know before taking outside investment.

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