Bloom Health wants to upend how employers buy health insurance

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By Arundhati Parmar, MedCity News

“Serial entrepreneur Abir Sen wants to revolutionize how employers buy health insurance for their workers as well as provide more control and choice to employees in how they choose health benefits.

Sen is the founder and CEO of Minneapolis, Minnesota startup Bloom Health. The startup announced last week that it has signed up Blue Cross Blue Shield of Michigan, the largest insurer in that state, and Medica, a Minneapolis health plan, to provide health benefits through Bloom’s newly launched private health exchange.”

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