Best Buy strikes deal with Zynga on CityVille

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MINNEAPOLIS, Aug. 31, 2011 – Best Buy (NYSE: BBY) and Zynga today announced a partnership that integrates the first retail branded store into Zynga’s CityVille, the largest game on Facebook according to AppData.

Beginning Wednesday, August 31 and ending a week later on September 6, users can place a Best Buy store into their city to collect the hottest technology products and unlock a limited edition decorative item. Players can also visit the Best Buy Facebook page to acquire an additional decorative item for their city.”

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Comments

  • http://twitter.com/robertjweber Rob Weber

    Best Buy's Zynga promotion Reminds me of a post I wrote for ClickZ a while back- http://www.clickz.com/clickz/c
     
    I'd be curious to hear a follow-up on what kind of results Best Buy achieves from this promotion.

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