By Ryan Ruud
From analyst, to gamer, to entrepreneur — east coast native Chris Carlson has quietly built a multi-million dollar internet marketing network in the world of online poker.
In 2004, Carlson began supplementing his income by playing poker online, but his business acumen naturally led him to more. “Managing statistics and transactions was a pain,” Carlson recalls, “So I created various software and marketing tools to manage and fund it all.”
Over the next 7 years, Carlson launched multiple sites like affiliateEV.com & yourpokercash.com which all fall under the holding name FourCubed. The Northeast Minneapolis company now has 19 employees, revenues topping $10m, and was recently named to the Inc. 500/5,000 fastest growing private companies list.
One of the largest brands that fall under FourCubed umbrella is a white label affiliate marketing network called PokerAffiliateSolutions.Com (PAS). “40 percent of the top 100 performance marketing poker sites in Google are serviced by PAS,” he explains.
“The site currently supports more than 6,000 publishers and services more than 100,000 members,” according to Carlson, “My vision is for PAS and FourCubed to be the standard across the industry by eliminating inefficiencies.”
Carlson feels that the affiliate market in the online poker industry is still a highly segregated one in need of consolidating, saying “I see it as aCommission Junction for online poker and affiliate marketing.”
His primary focus now is on finding the right business-minded partners to help forge relationships with traditional brick and mortar houses (think Harrahs and Ceasars) increasingly turning to online opportunities.