Via News Release
“ST. PAUL, Minn. – Oct. 24, 2011 – OptiMine Software has secured $3.6 million in a Series B round of funding, led by Hummer Winblad Venture Partners.
OptiMine, which develops keyword bid optimization software for large paid-search advertising programs, will use the funding to make significant investments to expand its product development and sales capability, among other activities. Tests show OptiMine consistently improves paid-search advertiser returns by 25 percent or more.”