St.Paul’s OptiMine Software closes $3.6m series B round led by Hummer Winblad

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“ST. PAUL, Minn. – Oct. 24, 2011 – OptiMine Software has secured $3.6 million in a Series B round of funding, led by Hummer Winblad Venture Partners.

OptiMine, which develops keyword bid optimization software for large paid-search advertising programs, will use the funding to make significant investments to expand its product development and sales capability, among other activities. Tests show OptiMine consistently improves paid-search advertiser returns by 25 percent or more.”

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