A healthcare Groupon? Gluten free tries deep discounts

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By Deanna Pogoreic, MedCity News

“A Minnesota entrepreneur is taking the the deep-discount group-purchasing business into consumer health in what he describes as the “gluten-free Groupon.”

When J Scott Pitonyak was diagnosed with celiac disease two years ago, he took up a gluten-free diet, which is the only known treatment for the disease. But he was alarmed by how expensive it was to eat out and buy specialty foods.

That’s where My Gluten Free Deals, which will offer weekly coupons to restaurants and companies that serve or produce gluten-free food, comes into play.”

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