Mobile development startup DoApp announced today the release of their latest product — Campaign 2012 — a U.S. Presidential Election info and analysis app available on Android, Blackberry, Windows Phone, and Apple’s iPhone. An iPad version is slated for launch in late January.
The Campaign 2012 app combines election news and analysis from top political web sites like WaPo, TPM, and Salon, candidate biographies, general election information, recent polls and the ability to access user-generated content.
“We are finding important topics and niche issues that can be built on top of our Mobile Local News platform and are seeing all sorts of potential,” said CEO Wade Beavers, “This one of those areas that will be hot for the year.”
The New York Times recently launched their own election app, a “brilliant idea,” notes founder and VP Joe Sriver, although “They’re obviously going to have a selection bias, which makes sense, but we think having more objectivity is key as well as keeping the content free and easy,” he said, speaking to DoApp’s ad-driven model vs. the Times’ subscription requirement.
DoApp’s Mobile Local News platform gives TV news, newspapers, online publications and radio stations the ability to deliver their content via smart phones and other mobile devices such as the Apple iPad. Mobile Local News customers include 250 – 300 local media outlets across the United States, for which the company has created some 400 unique apps.