Beta Byte: Ap-Aware



Beta Byte is a series sponsored by LaunchRock for that early stage tech found somewhere between idea and traction. Equally exciting as it is raw.  Are you in this phase?

What is the name of the company and/or product?

Ap-Aware Anti-Malware

What is the customer proposition? What business problem is being solved?

Although many believe that anti-malware is not necessary on mobile phones or tablets, there are several ways in which such a device could be attacked or compromised. Anti-Malware for Android OS already exists, but understanding what it does, using it effectively, and customizing it to fit your needs are shortcomings of most that are available. Ap-Aware provides an Anti-Malware solution with a main goal of high usability and customization, and to make users more aware of which apps may be malicious and why.

When did development start?

Early development started in November.

What is the target “launch” date?

Ap-Aware LITE is currently available on the Android Market;  a Pro version (ad-free with more features) is currently under development, and will be released as soon as possible, hopefully within the next 2-3 weeks.

Who is on the team?

Phil Brown

What is the specific technology or combination of technologies, framework, languages, etc?

Ap-Aware uses the Android SDK (Java) for all of the classes, and XML for all of the layouts as well as some of the graphics.

What is your greatest strength?

Compared to other Anti-Malware apps available for Android, Ap-Aware brags a high level of usability and customization.

Biggest weakness?

The biggest weakness for Ap-Aware is that it is a new Android tool in a category that is often overlooked.

Is there a revenue model?

There is currently an Ap-Aware LITE, which has limited features and functionality, and displays ads to its users, from which there is some revenue. There will also be a paid Ap-Aware Pro version with additional functionality and no ads.

What is one resource you could use that would take this to the next level?

There is currently no money, no back end, and no business infrastructure. Fixing these shortcomings would bring Ap-Aware to a higher level of productivity.

Is there anything else you would like to add?

Any feedback on Ap-Aware LITE would be greatly appreciated!

Download at
Follow @apaware on Twitter.
Visit for more info.