Wahooly goes dark



Via News Release

“You’re not happy, and neither are we.

In an effort to meet a pre-determined launch date, we brought you a site that didn’t live up to your (and our) expectations. In hindsight, we recognize that the best approach would have been to postpone the launch in order to deliver a fully functional site with fewer issues. While we can’t take our decision back, we can make the right decision moving forward.

Therefore, we’ve decided to freeze activity on the site while we fix the errors that you’ve discovered and implement the improvements you’ve suggested.”

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  • http://twitter.com/Aaron_Shilts Aaron Shilts

    There's a good business lesson to be learned here and these young entrepreneurs showed good judgement in making the call.  Instead of troubleshooting and letting the poor customer experience linger for weeks/months, they decided to “fail fast”.  They pulled back, communicated with their customers and promised a better release experience next time.  Nice work!

    • http://www.dainbinder.com Dain Binder

      I agree Aaron; they really did handle the situation amazingly well.