Beta Byte: Datometer



DatometerBeta Byte is a series sponsored by LaunchRock for that early stage tech found somewhere between idea and traction. Equally exciting as it is raw.  Are you in this phase?

What is the name of the company and/or product?

The name of our company is Datometer, LLC and we were founded in 2010. Our initial product line is a hand held portable data acquisition and collection device that works with a smartphone and plug-in sensor modules – The OmniDAC500. It’s designed to collect data on just about any measurable physical quantity.

What is the customer proposition? What business problem is being solved?

Current data acquisition technologies require connecting a data acquisition box to the USB port of a PC. Products in our price range are generally pretty limited in functionality. The OmniDAC500 can be easily field-programmable for stand-alone data logging and/or data graphing. Collected data can be displayed real time when our device is connected to a smartphone.

When did development start?

September 2010

What is the target “launch” date?

April 2012

Who is on the team?

Sam Morse is the leader involved in business and product development. Mike Dorin and Taylor Morse are engineers involved in product development. Steve Twite works on marketing materials and sales channel strategies. Penny Morse works on business and sales development.

What is the specific technology or combination of technologies – framework, languages, etc?

The OmniDAC500 device uses a start-of-the-art 32 bit microcontroller to collect and analyze analog and digital data. The device contains a Micro SD card for large quantities of data storage and a USB port for communications with Android and other smartphones, a speaker/ microphone connection for communication with any device that can send and receive audio, a 10+ hour Lithium Ion battery and a design that supports a large array of sensors and controllers developed by Datometer LLC, 3rd parties and end users. The initial release of the OmniDAC500 will work with iOS (Apple) devices.

What is your greatest strength?

Our portable hand held data acquisition device can collect light, sound, pressure, moisture, temperature or any other type of physical quantity by simply plugging in a sensor module. Using a smartphone to control, view and transmit collected data real-time makes it easy for anyone to collect data in just about any environment. In addition to the $5 Billion yearly traditional scientific, engineering and manufacturing test and measurement markets, our field research shows that the OmniDAC500 has wide ranging applications in non-traditional testing and measuring environments.

Biggest weakness?

We are new to a mature market. We will need to rely on our 17 years of experience as internet and social media marketers in order to have an impact on our traditional market segment. These marketing skills will be essential as we connect with the massive non-traditional market.

Is there a revenue model?

Our near-term revenue will be primarily derived from the sales of our OmniDAC500, subsequent models, sensor modules and accessories. Additional revenue will come from custom project using our hardware as a platform and OEM sales.

What is one resource you could use that would take this to the next level?

Besides the usual thing all emerging companies need, we are working on developing a strong team of visionaries capable of helping Datometer LLC efficiently and profitably grow to a leadership role in the test and measurement market. We have an excellent opportunity window now and we want to grow as quickly as possible.

Is there anything else you would like to add?

We’re excited about introducing a new approach to collecting data from physical sources. The OmniDAC500 makes it easy for anyone to analyze any number of conditions in remote locations. This new found flexibility will allow scientists, engineers, technicians and a whole new market of people to collect data easily away from benches in labs. Check out our CaptureIt! app in the Apple App Store. Keep up to date on our company by visiting

As always, we want feedback as we continue to develop and market our products. Please contact at any time.