Benioff: Who needs emerging markets when you have Minneapolis?



By Katharine Grayson, Minneapolis-St.Paul Business Journal

“Why bother with Brazil when you can expand into Minneapolis instead?

That’s the question Inc. CEO Mark Benioff offered up in response to a query about why the software giant isn’t expanding into more emerging markets overseas.

In a Feb. 23 earnings call, Benioff said he sees more opportunities in smaller U.S. markets than he does in regions abroad. He highlighted Minneapolis in the response — even going so far as to call the city an “emerging country.”

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