Minneapolis entrepreneurs provide death wishes for baby boomers



By John Reinan, MinnPost

“Funeral directors joke that the last real innovation in their business was the hearse. A pair of Minneapolis entrepreneurs hopes to update that punch line.

MyWonderfulLife.com is a free site that allows members to plan their own end-of-life celebration. Do you want Van Morrison played at your funeral? Want your Uncle Morty to read from the Bhagavad Gita? Prefer to ban smoking at your wake? You can specify all this, and more, by building a personalized plan.”

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