Plymouth startup rakes in cash for horse speak

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Horse Sense ShoesAn early stage startup aptly known as Horse Sense Shoes has brought in just over $150k as of late, according to recent fundraising disclosures filed with the SEC.

Based in Plymouth and founded by inventor Mike McHugh, the technology involves placing an embedded sensor within the horse’s shoe that transmits indicators like heat and pressure to a SaaS dashboard.  The idea here is that performance horse owners, handlers and their care takers, can better identify serious health issues before they become irreversibly problematic or life threatening.

It’s a truly original approach to a growing problemin a multi-billion-dollar niche market.KC Associates

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