F-Commerce made simple with Graphite

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By Ramon Ray

“Facebook commerce, or F-commerce if you’re so inclined, was touted as the next big thing…then almost as quickly, proclaimed to be a failure (with a capital “F”). Apparently, people did not like the idea of shopping where they liked to hang out and socialize; the latter article above says it’s about ‘mentality’ – if you’re hanging out at a bar after work, you’re not there to shop…you’re there to hang out and enjoy your friends.

…What 8thBridge has done is create a system called ‘Graphite’ that brings the stores to the people, not the other way around.”

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