Beta Byte: YELLaround



YELLaroundBeta Byte is a series sponsored by LaunchRock for that early stage tech found somewhere between idea and traction. Equally exciting as it is raw. Are you in this phase?


What is the name of the company and/or product? Where is it found online?


What problem does this solve?

YELLaround solves the problem of being unable to easily communicate with your community, neighbors, and the people around you. YELLaround is an intuitive, easy to use, messaging platform that connects you to all of the thoughts, opinions, and activities that are happening near by. YELLaround users create messages, called Yells, which are broadcasted to the news feeds of every YELLaround user that is within the same distance radius.

What is the full launch/release date planned?

Since YELLaround is a location-based application, we will be rolling out with several focused releases. Our first public release will be in the Twin Cities focused on the University of Minnesota in September 2012.

Who is on the team?

Co-Founder Kyle Case

Co-Founder Trong Dong

Co-Founder Hoa Vu

What is the specific technology or combination of technologies, framework, languages, etc. that makes this thing run?

YELLaround is built on the latest Rails framework and deployed on Heroku cloud computing platform. We chose Rails over PHP frameworks or .NET for many reasons: it is fast & robust, developer productivity, hip developer community, DRY, and more.

Concurrently, we are working on in-house development of our iOS app and soon will be developing on the Android platform. If you are interested in these technologies, drop us a Yell because we’re hiring!


Is there a revenue model? How big is the market?

The market for YELLaround is huge. It is great for college campuses, travelers, or anyone that wants find out about events and meet new people. In addition, there is no better social media platform for businesses to reach new customers. In this economy everyone is looking for a great deal, and they are much more likely to take advantage of deals that are close to them.

We realize that it can be difficult to roll out a location specific app in all locations at once. While our mission is to change communication for the entire world, we are focusing our efforts on the University of Minnesota and the Twin Cities. Once we have met our goals for this area, we will expand to additional areas. YELLaround is a powerful platform, and we envision premium features in later phases. For now, we are focused on establishing an active base of users.

What is your greatest strength?

Our greatest strength is our diverse team. Our founder team has all of the skills to make YELLaround a great product, brand, and user experience that can change the world. Our team is driven and will not let anything stop YELLaround from being a success.

What is your biggest weakness?

Our biggest weakness is that our team currently is creating YELLaround in addition to working day-jobs. Our team is has been spending all of our free time on YELLaround. We hope to make the transition to working on YELLaround full-time in the near future.

What is one resource you could use that would take this to the next level?

A marketing expert could take YELLaround to the next level. A key to the success of YELLaround is creating awareness and educating users on the many great uses for the YELLaround platform.

Is there anything else you would like to add?

People use all sorts of methods to communicate to others around them. They put ads in the newspaper, hang signs on light posts, or even hand out fliers. It’s time to retire these methods of communication.

YELLaround isn’t a social network for people that want to wait around for the next update from a celebrity. YELLaround is a platform for outgoing individuals that want to branch out and live their OWN lives. Next time you’re trying to find an extra soccer player for a game at the park, searching for a lost dog, or looking for events in town, don’t Google it; Yell It!