Rochester tech start-up reboots with new focus

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By Jeff Kiger, Post-Bulletin

“In business as in computer games, sometimes you need to reboot and start over.

That’s what’s happening at Hardcore Computer, a Rochester-based technology firm that is changing its name, leadership and focus of the company.

“It’s a re-start of the business,” says Bo Ewald, who took over as CEO on Tuesday. It’s now called LiquidCool Solutions.”

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