Startup Expands Best Buy’s Position with Car Connectivity

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By Amy Gilroy, CE Outlook

Greenlight Connectivity Solutions was launched this spring to take advantage of the growing “connected” automotive marketplace. Greenlight is a unique venture between Best Buy and OpenAir Equity Partners.

GreenLight’s purpose is “to go after new market segments; anything related to connectivity in a vehicle,” said Ari Silkey, Greenlight’s co-founder and CTO and a former Best Buy Director of Product Development for cellular services.”

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