Beta Byte: The AdSight

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The AdSightBeta Byte is a series underwritten by LaunchRock for that early stage tech found somewhere between idea and reality. Equally exciting as it is raw. Are you in this phase?

What is the name of the company and/or product? Where is it found online?

The AdSight

What problem does this solve?

  1. Helps stop the environmental impact of junk mail – 100 million trees, 28 billion gallons of water, and the pollution to make and transport it.
  2. Helps eliminate some of the 41 pounds of junk mail sent to your home each year.
  3. Viewers are paid (a significant amount: $0.50, $1.00, $2.00, or more per ad) to view advertising. Viewers finally receive value for something many marketers already have/exploit; the Viewer’s personal demographic information.

What is the full launch/release date planned?

  • January 1, 2013. The system is fully baked and includes everything noted in Q5, and more. Full launch relies on “pre-selling” the concept to Viewers, obtaining their basic information, and the Viewers’ willingness to help promote The AdSight as a:
    • Green alternative to junk mail.
    • Way to make money from their personal data (demographics).
    • Source of funding for NGOs – The AdSight enables Viewers to donate their earnings to NGOs and allows NGOs to make money by referring their members ($1 for each new Viewer they help sign up).

Who is on the team?

  • Chad Baures – Founder
  • All others are contractors including: marketing, PR, website developement, legal, etc.
  • BTW: I would consider partners, especially on the sales side.

LaunchRock

What is the specific technology or combination of technologies, framework, languages, etc. that makes this thing run? Is there any IP?

  • The site is built on Python and other languages with integrations for:
    • PayPal & Dwolla
    • Real-time knowledge-based authentication of Viewers
    • Real-time pull of Viewer demographics information from national databases (think LexisNexis, though it isn’t)
    • Advertiser analytics – http://piwik.org/
    • Custom Ad-Serving
  • IP – based on “Value Matching” (not bidding) between Advertisers and Viewers.  Advertisers set a maximum value they are willing to pay for a specific demographic group > Viewers set a minimum value they are willing to accept to view advertising (minimum $0.50) > The AdSight matches the two and takes a percentage of the difference.

Is there a revenue model? How big is the market?

  • It would be a cliche to say it’s a $50 billion market, so I’ll resist the urge. It’s definitely bigger than needed to be successful.
  • Revenue model as above in Q5: “Value Matching” (not bidding) between Advertisers and Viewers. Advertisers set a maximum value they are willing to pay for a specific demographic group > Viewers set a minimum value they are willing to accept to view advertising (minimum $0.50) > The AdSight matches the two and takes a percentage of the difference.

What is your greatest strength?

  • A full and complete demographics matching, ad-serving, and ad-tracking system waiting to be utilized.

What is your biggest weakness?

  • Limited funding to hire the sales and marketing talent necessary to promote The AdSight on a large scale.

What is one resource you could use that would take this to the next level?

  • Funding to promote The AdSight to Viewers and Advertisers.

Is there anything else you would like to add?

Call or email with any questions: Chad.Baures@TheAdSight.com & 612.735.3946; Penelope Austin – PR contact: Penelope.Austin@TheAdSight.com & 612-584-1822

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