Best Buy: Death by a Billion Clicks



By Michael Copeland, Wired

Stephen Gillett bounds into the outdoor-home-theater section of a Best Buy store just a few blocks from the retailer’s headquarters in suburban Minneapolis. He’s wearing a gray Geek Squad polo shirt, jeans, and running shoes. In his beefy hands he clutches a venti latte from Starbucks—the company where, until last March, he served as chief information officer.

Life was good back then. He had a plum position at a resurgent company, and he’d recently remodeled his home in a beautiful Seattle suburb. Yet Gillett traded all of that to move to the frozen Midwest and take on a catchall position—president of digital, global marketing and strategy—at Best Buy, an ailing company that many presume is doomed.”

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