Beta Byte: CartStack

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CartStackBeta Byte is a series underwritten by Bust Out Solutions for that early stage tech found somewhere between idea and traction. Equally exciting as it is raw.

Are you in this phase?

What is the name of the company and/or product? Where is it found online?

The name of our company is CartStack and it lives at CartStack.com

What problem does this solve?

CartStack helps ecommerce companies re-capture lost sales due to shopping cart abandonment. Studies show that about 70% of all carts created are abandoned by consumers before completion of checkout. That’s huge opportunity loss. As site owners know, it’s very difficult and expensive to get someone to your website. And when you finally get there, it’s even more difficult to get them to make a purchase. So once you’ve moved the user to that point you have to do everything in your power to turn them into a paying customer. We automate this process with a simple yet effective re-marketing system. CartStack sits behind your existing e-commerce process and can be integrated in less than 30 minutes.

What is the full launch/release date planned?

Our service is live right now with beta customers and we’ll be taking more over the next few months.

Who is on the team?

Brett Thoreson, owner of 10fold Solutions.

Dave Mattson: Built the abandoned cart system for one of the biggest retailers in the country.

What is the specific technology or combination of technologies that makes this run? Is there any IP?

LAMP stack and some JavaScript magic. No formal IP yet.
Bust Out Solutions

Is there a revenue model? How big is the market? How will you scale?

We charge based on the number of emails that our system sends out per month. We offer several pricing tiers ranging from $30 to $500 per month. We offer a full-featured 30-day free trial for all users. The market is very large. How many e-commerce sites do you know of? We are also exploring other verticals like online reservation and ticketing systems. Essentially, if there is a checkout process or a multi-page form, we can increase the conversion rate.

What is your greatest strength?

Math. It’s proven that if you re-market to abandon cart users with optimized campaigns you can re-capture 15-25% of them. That’s a major boost to the bottom line. It just works. Also, our ability to integrate into any system/website in just a few minutes separates CartStack from many other solutions.

What is your biggest weakness?

Distribution on a bootstrap budget. We’ve seen a lot of success when we are able to demo the product; it’s all about the velocity of getting in front of people. We are currently building a sales force to help with this.

What is one resource you could use to take this to the next level?

A talented SaaS salesperson.

Is there anything else you would like to add?

We also offer a white-label version of the system that allows agencies/clients to manage multiple CartStack integrations from one interface. Agencies can resell CartStack to increase their recurring revenue from their existing client base.

Comments

  • Dave M

    Thanks for the post!

  • Shashi

    Great idea. I will definitely pass this along to my clients.

  • http://www.facebook.com/GothicJB Jason Becht

    I’ve looked into CartStack’s solution and demo’d the service … It’s functionally sound, very responsive, easy to install and works. It’s really an amazing thing they’ve bottled and packaged here!

  • http://twitter.com/casey__allen casey allen

    Brett’s wicked smart. If you’re a hustler then get on this bus, because the PAIN in this market is massive. There’s a lot of money to be made here.

  • Gene Sturgeon

    Definitely worth looking into. Cool graphics too!

  • Joe Doran

    This is extremely relevant to several of my clients. A very common pain point. Thi price model and ease of implementation make cartstack a no brainer.

  • Nate Kadlac

    Great idea to an obvious problem. Solid team behind it as well.

  • Liina

    Smart idea, smart team behind it!

  • Nick

    Brett knows his stuff! CartStack is solid.

  • Zach

    As an online consumer, this seems like a really great idea and I personally could have benefited from this on a few sites where I have abandoned carts. This will be a very effective tool!

  • http://www.facebook.com/tom.caflisch Tom Caflisch

    This is a brilliant idea and it works very well!

  • Jeremy N.

    Great idea, I will definitely be adding this to my e-commerce site right away!

  • Mac

    Abandon Cart remarketing is still a concept that retails struggle to implement. Having a turnkey solution like this opens up massive ROI opportunities to every ecommerce site! An exciting release for sure.

  • http://twitter.com/BBradleyB Bradley Backstrom

    Great product! Simple, clean, and yet effective. Any eCommerce business needs to take advantage of these lost sales opportunities especially for the price point that CartStack offers..

  • http://twitter.com/TheDataScientst Mark Kegley

    Solid concept, even stronger technology, and 2 of the brightest minds in the industry behind it…this will for sure take off!

  • Brett

    Thanks for all of the nice words :) Looking forward to taking on more beta customers. If interested email me at brett@cartstack.com. Happy New Year!

  • Carrie Ek

    This is a fantastic technology. I’ve worked with retailers for a very long time and everyone struggles with abandoned carts. What a great opportunity to help move things forward – I’m referring everyone I can to this!

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