3D Sports Technology is looking beyond private investment towards public crowdfunding for their latest product offering.
“We’ve laid it out, to the dollar, what we think the cost to enter two new markets,” says CTO Charles Meyer, pointing to the specific goal of $86,756 pledged by January 20th to extend the companies 3D Playbook software into volleyball and lacrosse.
“Help us get the ball rolling by joining our team to create the first ever 3D Coaching Playbook for Volleyball and Lacrosse where the animation shows the ball moving on the game field and thus allows for player movement based on ball location during play. Most of today’s coaching playbook software allows for player movement, much of it in 2 Dimensional (2D), some of it in 3 Dimensional (3D), but none of it allows for ball movement and successive player movement once the dynamics of the play shift. This never seen before coaching software will take the sports world by storm. You can be a part of the perfect storm.”
The Minneapolis-based startup was formed in the late 2000’s by Charles Meyer and Dean Dalton to offer high school and collegiate coaches with a mobile/software suite to help them teach their players more effectively. They’ve previously raised approximately $1.3m between two different private placement rounds, and to this point, have been catering to larger market segments such as football, basketball, and soccer.
“Sporting activities like volleyball and lacrosse don’t have software like ours, but we can get to them with a lower price point if we know the demand is there.” Meyer says. To create more awareness within these distinct audiences, two “content experts” are signed-on to bring credibility, connections and marketing: renowned volleyball coach Hugh McCutcheon, and the head coach of Duke Lacrosse, John Danowski.
At least eight local tech projects have embarked on Kickstarter campaigns so far this year (Monster, Artic Flight, Bumpin Uglies, QONQR, 4S Labs, NanoQ, SmartThings, and Spark), with only one actually
meeting exceeding their financial goal. According to Kickstarters own data, about 1 out of 3 technology projects reach their targets, which would peg Minnesota’s success ratio well below average — generally speaking.
“We’ve seen local projects that have launched on Kickstarter with funding success and we’ve seen many that haven’t,” Meyer pragmatically observes. “If we generate enough reach and pre-sales, then we’ll confidently move forward with porting our technology and expanding into these areas. And if we don’t, then its based upon a good market read.”