Target Skips Super Bowl Commercial in Favor of Mobile Game

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Lauren Indvik, Mashable

“On Feb. 3, big brands and their agencies will line up to compete for what they hope will be remembered as the best TV commercial for Super Bowl XLVII, spending tens of millions of dollars in the process. One major retailer, Target, will be sitting on the sidelines, having developed a more modest (and budget-friendly) mobile game instead.”

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