Miinome Wants to Help You Market Your DNA


By Gene Rebeck, Twin Cities Business

“Obtaining the lay of your genomic landscape is becoming easier and cheaper. A Twin Cities startup called Miinome wants to help you set up a security fence around this most personal of property—while providing a gate for salespeople you might want to drop in.

“We have organizations using all kinds of data about us to market to us,” says Miinome, Inc., co-founder Scott Fahrenkrug, an associate professor of genetics at the University of Minnesota. “So if you can predict behavior from genetics, then you can predict what kinds of products they might want.”

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