Imation ditching consumer brands Memorex and XtremeMac

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Via News Release

“…As the Company intensified its focus on data storage and data security, management announced in the third quarter that Imation would be exploring strategic alternatives for the consumer electronics brands and businesses. Imation has decided to divest its Memorex and XtremeMac consumer electronics businesses.

The Company will continue its TDK Life on Record business on a more focused basis. Lucas commented, “Divesting the Memorex and XtremeMac consumer electronics brands will allow us to direct our time and resources to the right opportunities in data storage and security, as well as our retail optical business under the Memorex and TDK Life on Record brands.”

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