Via News Release
“Lift is proud to announce Gary Koelling, Formerly Director Emerging Platforms for Best Buy, has joined our fledgling digital products lab as Managing Partner. In his 10 years at Best Buy he led a group of guerrilla creatives building award-winning, non-traditional advertising and marketing.
But is best known for leading what came to be known as “The Bistro” the internal digital products skunkworks. The Bistro designed, built and shipped dozens of high-impact products including BlueShirt Nation, BBYOpen, Giftag, Twelpforce and many other web, mobile and digital products.”