W3i changes name to NativeX, adds EA founder to advisory board

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Via News Release

“SAN FRANCISCO—March 20, 2013—Today NativeX, formerly W3i, is announcing that it is launching the new NativeX Platform to help app developers better monetize with innovative native advertising. The company is also adding industry giant and founder of Electronic Arts and Digital Chocolate, Trip Hawkins, as an advisor to its board of directors.

As the mobile and web space are evolving rapidly, so are developer needs for monetization. In recognizing the shift to native advertising solutions, NativeX looks beyond standard display ad mechanics with a clear mission to provide more targeted, more effective, innovative advertising.”

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