Best Buy, RedLaser partner on mobile app strategy

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By Leslie Brooks Suzukamo, St. Paul Pioneer Press

“It’s an app, app, app, app world, and Best Buy is just trying to survive in it. The Richfield-based consumer electronics retailer says it is expanding on its nascent efforts to work with software developers of the mobile apps that allow consumers to comparison-shop on their smartphones.

It sounds almost as though Best Buy is trying to help customers engage in “showrooming” — when a shopper checks out a product in one store but then turns around and buys it for less from another retailer online. But Best Buy doesn’t see it that way.”

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