Best Buy ends Geek Squad experiment with Target

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By Thomas Lee, Star Tribune

Best Buy Co. and Target Corp. have ended their experimental Geek Squad partnership, the Star Tribune has confirmed.

Last October, the two Minnesota-based retail giants launched a six-month pilot program in which Geek Squad agents staffed the electronics departments at 29 Target stores, mostly in the Denver area but also one location in the Twin Cities region.

Target had hoped Geek Squad agents would add value to its efforts to sell more televisions and computers, a category the Minneapolis-based company has struggled with in recent years.”

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