RedBrick Health raises another big round of funding

RedBrick HealthRedBrick Health has raised another $15 million according to a recent SEC disclosure, pushing their venture capital coffer to roughly $75m since 2006 inception.

Participants in this round include Versant Ventures, Highland Capital Partners, GDN Holdings, Kleiner Perkins Caufield Byers, and Volition Capital.

Headquartered in downtown Minneapolis, RedBrick Health has created an “adaptable technology platform that blends consumer-facing personalization, social engagement, and a flexible financial alignment toolset, which yield engagement rates two to five times industry norms.”

With ambitions of being a public company sooner than later, RedBrick brought in the seasoned Dan Ryan as a replacement to founder Kyle Rolfing, who now sits on the board of directors.  The company has made it this far without disclosing revenues or other concrete vitals; as of August of 2011, some named customers on the roster were: Alliance Data, Cargill, Crane Co., G&K Services, Hess, International Paper, RockTenn, Sara Lee, and Scotts.

An update last fall noted “…recent growth represents a 100 percent increase in lives touched by RedBrick technology in the past six months, and a 600 percent increase in the past two years. RedBrick continues to attract large and jumbo employers wishing to gain increased program performance, with an average client size now exceeding 18,000 eligible lives.”

The filing states that proceeds are for general working capital purposes, and the company appears to be hiring on an ongoing basis.

“The latest round of funding will ensure that RedBrick Health remains a leader in corporate health and wellness. The funds will be used to advance and refine our behavior change solutions, as well as continue our expansion into new markets and distribution channels,” Ryan said.