What is the name of the company and/or product? Where is it found online?
Darwin Ecosystem, LLC has two products. TweetZUP, (www.tweetzup.com) an advertising-supported entertaining on-line (mobile is coming) site that allows everyone to see what’s up with tweets, and Awareness Engines, a competitive intelligence system for professionals. (www.darwineco.com)
What problem does this solve?
TweetZUP allows Twitter users to follow topics rather than just people. Topics are displayed in a visual cloud that allows instantaneous recognition whether the tweeted topics are relevant, interesting, or useless. Advertisers’ messages are context-sensitive, based on the tweets that are displayed. Currently, although advertisers on Twitter are now able to place advertisements displayed based on context, theirs is a push model, and the Twitter environment is not conducive to message consumption. In addition, companies can sponsor ZUPs, which limits advertising to theirs only.
What is the full launch/release date planned?
TweetZUP is live and under development. Users are invited to view existing ZUPs (pages), subscribe to them in order to be able to create alerts, and create their own. The advertising management system will be online this spring.
Who is on the team?
Charlie Thompson, CEO
Thierry Hubert, Founder and CTO
François Harmant, Marketing and Sales
Nicholas Herold, Marketing and Sales
What is the specific technology or combination of technologies that makes this run? Is there any IP?
The system is based on temporal semantic correlation, which draws from chaos theory to make connections between words in real time. There are several patents pending on the technology. In addition, the specific method of displaying results in a dynamic cloud is unique to TweetZUP.
Is there a revenue model? How big is the market and how will you scale?
TweetZUP’s revenue model is built on advertising. Twitter is currently unable to effectively capitalize on its huge population of users. Its click-through-rate (CTR) is among the lowest in the business (under 2%). We believe that we can improve on that rate to 6% or 7% by creating a consumption space that allows for contextual advertising. At $0.25 per click, assuming 100,000 views will yield a minimum of $1,500 per advertisement. The system is growing more robust as we scale, and as word gets out, we assume an exponential growth rate as advertisers jump on board.
We are in personal contact with a number of media companies whom we believe have a natural interest in promoting tweeted conversations. They are understanding that to sponsor a ZUP and promoting it will give them the ability to expand their conversation with their audience. Once media companies are on board, expansion will be rapid. We are also currently engaging with members of online communities, natural early adopters who are interested in finding out what’s going on in their topic of interest. We are posting links to TweetZUP.com on Facebook, Twitter, Linked-in, and discussion boards.
What is your greatest strength?
We have a very well-connected, very bright group of experienced business, communication, and technology professionals who are committed to the success of the business. We have an amazing technology and understand the market very well.
What is your biggest weakness?
Funding. TweetZUP is a disruptive technology and by definition it is therefore impossible to define a clear market in terms of existing products. This has made finding committed investors difficult.
What is one resource you could use that would take this to the next level?
Is there anything else you would like to add?
TweetZUP has the potential to completely change the perception and use of Twitter, the world’s largest social media platform. Twitter itself does not know how to leverage its greatest strength: the number of users worldwide who communicate with it. TweetZUP is the tool that can change that completely.