Minnesota startup EnduraData takes aim at big data migration

by Josh Wolanin


EnduraDataThe ability to replicate, transfer and backup data from a wide variety of geographic locations, all with varying back end systems, has never been an easy task.  Nor has the reverse — sending information to those varying back-end remote destinations, from one centralized source.

It’s a challenge that many enterprise IT managers and government agencies face on the regular, at very large scale. Needless to say, anything which can reduce or eliminate the barriers is a welcome relief.

Stepping into that realm is a new Minnesota startup called EnduraData. I sat down with founder and CTO Aba El Haddi to learn more about his latest venture.

“We’re focusing on cross platform managed file transfer,” El Haddi says. “And we’re competing against backup appliance people, but are focused on managed data transfer to business practices and workflow.”

EnduraData allows for automated file synchronization, folder replication, data transfer, remote online PC and server backup, data distribution and large scale data migration. Using their platform called EDpCloud, users can choose which files and folders to sync, which will then automatically sync in the future, and it doesn’t matter if you are syncing files from Solaris, Windows, Mac or Linux.

“We have been building for 3 to 4 years, and the resulting product works efficiently,” El Haddi explains. “With the core product ready and working, we are now starting to work on next gen products.”

El Haddi is not new to the space or the startup world. In 2002, he co-founded Constant Data, which eventually sold to BakBone Software in 2005 for $5m. Since then, El Haddi says he has learned a lot about business practices, how to gain traction and grow. Additionally, he’s now receiving “invaluable mentorship” through the Executive MBA program at the Unversity of St. Thomas.

“I went to market early on a lot of products, and then companies with more resources would take over the market. With EnduraData I’m taking my time,” Haddi says.

So far, EnduraData is funded through his own pockets and a group of small investors. He notes that EnduraData not be seeking venture capital, rather will pursue organic growth and ownership retention. The team consists of roughly 9 – 15 individuals, with some grad students operating in different countries.

The core of EnduraData is developed in C and currently available on Linux, Mac, Windows, and other Unix flavors. For the GUI EnduraData uses Java, although with the recent security concerns, Haddi explains they are moving away from that, for now at least.