What is the name of the product and company?
What problem does this solve?
With the proliferation of digital photography, people have hundreds more photographs in their collection than they used to. This is especially true with wedding photography. Our software can combine dozens to hundreds of images into a single digital composition, with far more creative control than existing mosaic software packages. The finished piece can be saved to an online gallery, ordered as paper/canvas print, or share with friends via social media.
What is the full launch/release date planned?
We are currently live and are slowly rolling out our publicity strategy.
Who is on the team?
Adam Smith, Founder and Software Architect
Steve Carlson, Interface Design and UX
Kevin Bongers, Front-end Development and UX
Mandie Haberman, Product Consultant
Ryan Morey, Community Manager
Emily Morgenstern, Quality Assurance
What is the specific technology or combination of technologies that makes it run?
Web/Desktop application: Adobe Flash/AIR
Platform: PHP + MySQL (Zend Framework)
Purchases and Subscription Billing: Chargify and Authorize.net
Print fulfillment: Pwinty
Desktop Application Licensing: LimeLM
Hosting: Media Temple
SSL: Geotrust and Thawte
(We currently have a provisional patent filed in the US and are represented by a Minneapolis-based firm).
Is there a revenue model? How big is the market and how will you scale?
Currently we offer the desktop software as a SaaS model, but the web application is free to use. Mosaics can be saved to a private, online gallery where you can purchase prints and digital downloads. Paid subscribers can save unlimited files right to their desktop, and Facebook sharing is free for everyone.
With wedding season in full swing, we expect a very high number of photographers to check us out, and integrate us into their offerings.
What is your greatest strength?
Most mosaic software has been built by engineers, and is very rigid and inorganic as a result. We all have creative backgrounds, and have developed a product that appeals directly to professional photographers and artists.
What is your biggest weakness?
Using Adobe AIR on the desktop affords us the ability to reach both major platforms with a single codebase, but lacks the processing power of natively-built desktop applications.
What is one resource you could use that would take this to the next level?
Funding. We all currently have day jobs, and the ability to focus full time on our platform. The patent includes a provision for a mobile app platform, and that is one of the next items on our roadmap.
Is there anything else you would like to add?
We are excited to grow this platform and get it out to our target audiences.