Totally Interactive Weather launching TriggerEx for digital ad delivery



By Jake Anderson, Twin Cities Business

“A company founded by KSTP-TV meteorologist Dave Dahl and his son, Andy Dahl, is poised to launch what it describes as a breakthrough in the delivery of digital advertising—one that allows advertisers to provide more relevant ads to their targeted audiences.

The Dahls launched Totally Interactive Weather, LLC, (TiWi) in 2008, selling online tools such as radar maps and other widgets that display weather forecasts to businesses, which could in turn generate revenue by selling ads to be displayed on the widgets.”

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