Target among Pinterest’s new brand partners

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By Nora Grenfell, Mashable

“Pinterest just got an upgrade that could make it easier for users to gather information by navigating in its site. Instead of exclusively linking back to the original source, pins from certain brands will now display information such as recipes, movie reviews and price information.

Pinterest has partnered with several brands, including eBay, Target, ModCloth, Sony and Netflix, to introduce these more descriptive pins. The content of these pins will vary based on the brands who post them. For example, a pin from ModCloth could include the price of an item of clothing, while a pin from Netflix could provide more information about the cast of a TV series or the rating of a film.”

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