By Yael Grauer
Online courses are offered at over 75 percent of the nation’s colleges and universities, according to a Pew Research Center report. Now, emerging Minneapolis startup G9MD is helping physicians and other healthcare providers get in the game.
Their “social business ecosystem” is specifically designed for the needs of healthcare professionals seeking increased communication and collaboration between healthcare systems. G9MD’s platform technology serves individual providers and collective companies by streaming live surgeries, facilitating document sharing, hosting HIPAA-compliant virtual forums, and allowing healthcare providers to obtain CME credits online — among many other features.
CEO Justin Anderson, who also serves as a consultant to various medical device companies, believes that the integration of multiple activities in just one platform is critical to improving the quality of healthcare while simultaneously making costs more predictable.
“Having a solution designed specifically to address the needs of healthcare is crucial. Facebook was designed by kids, for kids. No matter what anybody tries to do, healthcare providers won’t be able to fit what they need to do into Facebook, Twitter, LinkedIn or any other popular social hangout. They need in one platform that’s designed for the way we do business in the healthcare community,” he said. The service is free for healthcare providers, though they do have to pay for their CMEs.
G9MD often virtualizes education programs for organizations that sign up for the service, putting it entirely online. This cuts costs and saves time by allowing healthcare systems, medical device companies, etc. to stream trainings and meetings to hundreds of locations. “We’re basically virtualizing medical education in a big way,” Anderson said.
Anderson, who spent six years as a VP of Global Commercial Development and Global Business Strategy at Tornier, is joined by cofounder and medical director Dr. Gary Gartsman, an orthopedic surgeon and past president of the American Shoulder and Elbow Surgeons Society. Xiaodu Wang, senior director of platform development and integration, is based in Spring City, China (outside of Shanghai).
Anderson believes that G9MD can also improve morale and increase retention by providing healthcare providers with better tools to do their job. Because replacing professionals is costly, reducing the dropout rate can save the healthcare system tens of millions of dollars.
He declined to specifically name current customers, other than to say “large healthcare systems (both regional and national), physician members from 191 countries, medical device companies and healthcare systems.”