What is the name of the company and/or product? Where is it found online?
What problem does this solve?
pahaly.com is an online wedding venue hub that helps engaged couples find the perfect wedding spot based on detailed selection criteria that matters to them most.
With a focused search engine, dynamic filter criteria, and a sleek user experience, pahaly.com offers more venues on a single platform than ever before. It also allows users to sift through this information according to relevance that they prescribe, using a clean and intuitive interface.
What is the full launch/release date planned?
We launched an alpha product in September of last year (2012) which we used for to get feedback from engaged and married couples, as well as wedding professionals: wedding planners, venue owners, make-up artists, florists and photographers.
We churned through the feedback we received, figured out what made sense for us and for our users, and had our official beta release on 5/1/2013 for our main venue search.
We are continuing to build out enhancements and additional planning and operational tools throughout the year as we gain further feedback and usage analytics. We’re also proving our product in the local MN market before pushing it out nationally.
Who is on the team?
What is the specific technology or combination of technologies that makes this run? Is there any IP?
We’re using boring, non-traditional startup technologies from Microsoft with the help of their BizSpark program and Azure platform. But we like to keep that on the down low because we think it’s a competitive advantage and we don’t want word getting out how good the ASP.NET web stack has become.
Is there a revenue model? How big is the market and how will you scale?
Pahaly’s customers will include both consumers that are planning their own wedding as well as vendors in the wedding industry. Consumers access the site for free, while vendors will pay a monthly subscription fee for online lead qualification, manage multiple space listings, and tracking client reservation details, we additionally provide analytical tools for marketing insight.
The US wedding industry is estimated to be around a $50 Billion per year and 8 out of 10 couples utilize online resources to plan their weddings, leading experts to believe that wedding websites contribute billions of dollars to that overall number.
Pahaly is currently piloting in the twin cities of Minneapolis – Saint Paul. However, we are feverishly working on expanding to other markets based on acceptance in the Minnesota market, our ability to reach wedding vendors in each region, and the quality of our tools.
What is your greatest strength?
Our team. We’ve got a pretty rad group of guys (and gal!) who are invested in the success of our product. Our primary motivation is the simplicity that pahaly.com will bring to the lives of engaged couples trying to hunt down a wedding venue. We’ve all been frustrated by the current process, and would like to put an end to it!
What is your biggest weakness?
Sweets. We attend a lot of networking events with the local wedding industry. The sweets are unavoidable.
For a bootstrapped team, we’re pretty satisfied with our progress and outlook. Funding would be great, but we’re not waiting around for it.
What is one resource you could use that would take this to the next level?
A full time team. We have a couple full-timers, but the majority of our team currently has to split time with pesky corporate jobs. Moonlighting is only sexy for a short time.
Is there anything else you would like to add?
We’re naturally very pumped about pahaly.com. We believe that we have an amazing product with the potential to improve the current wedding planning process.